PlanetUp Ads - The Climate Challenge

The Climate Challenge | The Initiative | Vision | How it works | Case Studies

The Climate Challenge

To reduce the impact of climate change with the power of millions on the Internet, by supporting Carbon Offset programs and helping customers’ brands in the process

A challenge to grow on

Over the last 100 years the planet’s temperature increased 0.8°C to 2.9°C. Yet if we don’t make a change now the temperature is set to hit 6°C by 2050. If we can reduce our emissions by 85% we’ll keep that increase to only 2°C. But only if we work together. Source: IPCC

What can happen later if we don’t act today?

Droughts. Famines, with the poorest countries feeling the worst impact.
Sea temperature increase. Stronger, more frequent storms and irreversible melting.
Polar cap and Greenland melting. The sea level increase will force millions of people to migrate to safe lands.
Extinction from 15% to 40% of global biodiversity.
World economy impact. A recession of about 20% of global GDP would be unleashed.

The solution starts today

If we truly want to help reduce the impact of climate change we need to create more demand for low CO2-impact means of transportation, increase energy efficiency, more clean energy from renewable sources, greater demand of Carbon Offsets and other projects that avoid greenhouse gases. We’re doing our part with a sustainable advertising model. Your involvement helps even further. See how.