Case Study
In this campaign by Axtel, the PlanetUp Ads attracted an average 14.51% more CTR versus their regular banners.That's good for their brand and our environment.
Regular Banner
CTR: 1.33%
PlanetUp Ads Banner
CTR: 1.52%
Difference in CTR: (1.52% - 1.33%) = 0.19%
Overall Improvement:
1.33% = 100%
0.19% = 14.51% more CTR
The climate benefit achieved by Axtel's campaign is:
66,576.34 Lbs de CO2

pounds are equal to removing 2,030 mid-size cars from the roads for a whole day.